As part of SG60, LinkedIn is partnering with NVPC to rally business leaders and companies around a shared goal: building a more inclusive, caring, and resilient Singapore through social impact. Companies that operate at the intersection of doing good and doing well have a competitive advantage.

And when leadership is anchored in purpose, real impact follows. Our goal is to use the LinkedIn platform to spotlight leaders who are giving back and to inspire more companies to step forward. This will come to life through In Good Company, a campaign designed to spark action and inspire others, one story at a time. We’re excited to have you be part of it!

Why Participate

By sharing your social impact action on LinkedIn, your story has the power to inspire others to act, whether it’s expanding an existing initiative, or exploring something new on giving.sg.

Feon Ang, LinkedIn’s APAC Managing Director, has already ignited the first spark with her own story, highlighting LinkedIn’s community initiatives and ethos of giving: 

Hear from Feon Ang, LinkedIn’s APAC Managing Director, as she shares why this movement matters and how you can take part.

How to Participate

1. Share Your Story: Post on LinkedIn about your company’s purpose-led initiative or impact story—whether it’s volunteering, mentoring, upskilling, or supporting a social cause.
2. Tag & Challenge Others: Nominate 3–4 business leaders to keep the momentum going. Use the hashtags below so the community can find and amplify your story.
3. Use the Hashtags: #InGoodCompany #SG60 #PurposeDrivenLeadership #GiveWithSG60 and don’t forget to tag @LinkedIn and @Company of Good in your post.

Need inspiration or help getting started? Everything you need to join the movement, from post templates and storytelling tips to visual guidelines, can be found in our content toolkit here.

Partner Acknowledgements

Many thanks to the organisations who have participated thus far:

Accenture
DBS
DBS Foundation
EY
NCS
Nestle
SAP

Ready to share your stories on LinkedIn?  

Together, we can shape a future where business is a force for good.