As one of the key pillars of society, there are growing expectations for businesses to do right and do good as they do well.
This is aligned with the Forward Singapore narrative, where businesses in Singapore must contribute to a better nation by bringing their capabilities and assets to support national development.
This begins with corporate purpose—the company's reason for being, which guides its ethos, strategy and operations.
With its new Company of Good strategy, NVPC seeks to partner, support and recognise businesses in Singapore along their journey towards corporate purpose—and becoming Companies of Good.
Embarking on Corporate Purpose
A company's values, vision and mission are not its corporate purpose, but they are guided by it. As economic and social needs evolve over time, a company may revisit its values, vision and mission to ensure continued alignment with its deeper, evergreen corporate purpose.
Corporate purpose can then be operationalised in the five impact areas of People, Society, Governance, Environment and Economic.