Learn More about the conferred organisations and their collective impact.
Corporate purpose can then be operationalised in the five impact areas of People, Society, Governance, Environment and Economic.
This is the shared definition co-created by the industry-led group of multi-sector stakeholders - Alliance for Action on Corporate Purpose (AfA-CP).
CORPORATE PURPOSE
Guiding principle that informs all decision-making
WHY a company exists
VALUES
Fundamental beliefs that guide behaviour
WHO we are - the principles we live by in order to pursue Corporate Purpose more effectively
VISION
Long term aim of the organisation
Our highest aspirations for WHAT we care most about creating when we fully embody Corporate Purpose
MISSION
Objectives and goals of the organisation
HOW are we going to achieve the vision
STRATEGY
Decision making and resources allocation
HOW TO enable the mission and demonstrate our Corporate Purpose
AREAS OF IMPACT
Areas where corporate purpose can be enacted
WHERE Corporate Purpose is demonstrated
People
Society
Governance
Environment
Economic
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Between October 2021 and September 2022, the AfA-CP came together to co-develop and co-design the principles, practices and indicators as part of the Corporate Purpose Framework and Blueprint and recommended actions to ecosystem actors to create an enabling environment, including policies that would help enhance Singapore’s economic competitiveness and future readiness through purpose-driven companies committed to making a positive impact across the People, Society, Governance, Environment and Economic dimensions.