Corporate purpose can then be operationalised in the five impact areas of People, Society, Governance, Environment and Economic.

This is the shared definition co-created by the industry-led group of multi-sector stakeholders - Alliance for Action on Corporate Purpose (AfA-CP).



Guiding principle that informs all decision-making

WHY a company exists



Fundamental beliefs that guide behaviour

WHO we are - the principles we live by in order to pursue Corporate Purpose more effectively



Long term aim of the organisation

Our highest aspirations for WHAT we care most about creating when we fully embody Corporate Purpose



Objectives and goals of the organisation

HOW are we going to achieve the vision



Decision making and resources allocation

HOW TO enable the mission and demonstrate our Corporate Purpose



Areas where corporate purpose can be enacted

WHERE Corporate Purpose is demonstrated



Putting people first drives talent retention and business growth


Lifting communities through inclusivity


Integrity and trust are foundations of purposeful business


Sustainability is the next revolution


Innovation as a key engine of growth

  • Amgen Singapore Manufacturing
  • Asian Venture Philanthropy Network
  • CapitaLand Investment
  • Changi Airport Group
  • Citi Singapore
  • City Developments Limited
  • Cognizant
  • ComfortDelGro MedCare
  • DBS
  • Eco-Business
  • EDPR Sunseap
  • Ernst & Young
  • Frasers Property Limited
  • Fullerton Health
  • GIC
  • UN Global Compact Network Singapore
  • H.A.M. Creations
  • HP Inc
  • IBM Singapore
  • Jardine Matheson Group
  • Johnson & Johnson
  • Kellogg Asia Pacific
  • Maybank Singapore
  • Ministry of Culture, Community and Youth
  • Olam International
  • ONE Championship
  • PayPal
  • Prudential Assurance Company Singapore
  • PSA Corporation
  • Q&M Dental Group
  • Singapore Centre for Social Enterprise, raiSE
  • Royal Golden Eagle (RGE)
  • Samsui Supplies & Services
  • Sembcorp Industries Ltd
  • SGX RegCo
  • Singapore Management University
  • Singapore Post Limited
  • Sodexo
  • Standard Chartered Bank Singapore
  • S&P Global
  • Temasek International
  • Unilever International & Unilever Asia Pte Ltd
  • UOB
  • Visa
  • X-Inc Pte Ltd
  • PwC Singapore
  • Sequoia Group

  • Mr Seah Chin Siong, Chairman, National Volunteer & Philanthropy Centre
  • Ms Janet Ang, Deputy Chair, Singapore Business Federation Foundation

  • Mr. Ong Chong Tee, Chairman, Accounting and Corporate Regulatory Authority
  • Mr. Laurence Lien, Chairman, Asia Philanthropy Circle
  • Mr. Peter Ong, Chairman, Enterprise Singapore
  • Mr. Jay Jakub, Chief Advocacy Officer, EoM Movement
  • Dr. Darian McBain, former Chief Sustainability Officer, Monetary Authority of Singapore
  • Mr. Lim Boon Heng, Chairman, Temasek Holdings

  • Ms Mindy Chee, Senior Manager, Corporate Affairs, Amgen Singapore Manufacturing
  • Mr. Kevin Teo, Chief Operating Officer, Asian Venture Philanthropy Network
  • Mr. Tan Seng Chai, Chief Corporate & People Officer, CapitaLand Investment
  • Ms. Justina Tan, Executive Vice President, Corporate, People and Culture, Changi Airport Group
  • Mr. Jimmy Ong, VP, Corporate Citizenship, Global Public Affairs, Citi Singapore
  • Ms. Esther An, Chief Sustainability Officer, City Developments Limited
  • Ms. Pratibha Kurnool, Global Head of Community Impact – ESG Outreach, Cognizant
  • Mr. Vincent Tan, Chief Executive Officer, ComfortDelGro MedCare (concurrently the Chief Executive Officer, ComfortDelGro Driving Centre)
  • Ms. Claire Wong, Executive Director, DBS Foundation
  • Ms. Jessica Cheam, Founder and Managing Director, Eco-Business
  • Mr. Robin Pho, Country Head, Indonesia, EDPR Sunseap (former CEO, Right People Renewable Energy)
  • Mr. Panneer Selvam, Partner, People Advisory Services, EY
  • Ms. Adeline Ong, Senior Vice President, Head of Group Strategic Communications & Branding, Frasers Property Limited
  • Ms. Shirley Lim, Sustainability Office, Fullerton Health
  • Ms. Mah Lay Choon, Head of Corporate Communications, GIC
  • Ms. Esther Chang, Executive Director, UN Global Compact Network Singapore
  • Mr. Shigekawa Hidekatu, Finance & HR Director, H.A.M. Creations
  • Ms. Vivian Chua, Head of Services and Solutions, Greater Asia, HP Inc.
  • Ms. Sarah Ong, Head, Government & Regulatory Affairs, IBM Singapore
  • Ms. Colyn Chua, Head of MINDSET Singapore, Jardines Matheson Group
  • Ms. Angeline Chin, Global Community Impact APAC lead, Johnson & Johnson
  • Ms. Sharon Eng, Head of Corporate Responsibility & Sustainability, Maybank Singapore
  • Ms. Apriani Kartika, Sustainability Lead, Maybank Singapore (previously with Prudential Assurance Company Singapore)
  • Mr. Philip Ong, Deputy Secretary (Community and Youth), Ministry of Culture, Community and Youth
  • Ms. Melissa Kwee, National Volunteer & Philanthropy Centre
  • Mr. Tony Soh, Chief Executive Officer, National Volunteer & Philanthropy Centre
  • Mr. Joydeep Bose, Managing Director & Group CHRO, Olam International
  • Ms. Lin Yan Yan, Senior Director, Corporate Office, ONE Championship
  • Mr. Rahul Mallan, Program Manager, Business Program Management, Paypal
  • Ms. Ong Chiew Suan, Head of Corporate Branding and Commercial Division, PSA Corporation
  • Dr. Mohanarajah S Senathirajah, Head, CSR, Q&M Dental Group
  • Mr. Alfie Othman, Chief Executive Officer, Singapore Centre for Social Enterprise, raiSE
  • Mr. Bey Soo Khiang, Vice-Chairman, RGE Group
  • Mr. Ang Kian Peng, Director, Samsui Supplies & Services
  • Ms. Gwendolyn Loh, Vice President, Group Strategic Sustainability, SembCorp Industries Ltd
  • Mr. Tan Boon Gin, Chief Executive Officer, SGX RegCo
  • Professor Annie Koh, Professor emeritus of Finance (Practice) and Senior Advisor, Business Families Institute, Singapore Management University
  • Ms. Michelle Lee, Head, Group Sustainability & Corporate Services, Singapore Post Limited
  • Ms. Lee Qi Ni, Corporate Responsibility and Diversity, Equity & Inclusion Lead, Malaysia-Singapore, Sodexo
  • Ms. Sharon Lee, Head, Corporate Affairs, Brand & Marketing, Standard Chartered Bank Singapore
  • Ms. Cheryl Chen, Director, Global ESG Strategy & Engagement, S&P Global
  • Mr. Keith Lin, Director, Public Affairs, and Director, Internal Communications, Temasek International
  • Ms. Shweta Shukla, Head - Communications, Corporate Affairs & Sustainability, Unilever International & Unilever Asia Pte Lt
  • Ms. Fang Jiayun, Head, Corporate Sustainability, UOB (previously with Shiseido Asia Pacific)
  • Ms. Patsian Low, Vice President, Inclusive Impact & Sustainability, Asia Pacific, Visa
  • Mr . Nicholas Ng, Director, X-Inc

Between October 2021 and September 2022, the AfA-CP came together to co-develop and co-design the principles, practices and indicators as part of the Corporate Purpose Framework and Blueprint and recommended actions to ecosystem actors to create an enabling environment, including policies that would help enhance Singapore’s economic competitiveness and future readiness through purpose-driven companies committed to making a positive impact across the People, Society, Governance, Environment and Economic dimensions.