Businesses today face growing expectations to do right and do good even as they do well.

This aligns with Singapore’s “we first” national vision, which calls on the collective effort of all sectors — including businesses — to play an active role in building a more caring, cohesive and resilient society. Companies are encouraged to leverage their capabilities and assets to contribute meaningfully to national progress.

At the heart of this is Corporate Purpose: a company’s reason for being, which guides its ethos, strategy, and operations.

Through the Company of Good movement, NVPC partners with, supports and recognises businesses in Singapore on their journey towards embedding Corporate Purpose — and becoming Companies of Good.