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Company of Good launches.

A first step — helping companies give back with purpose and intent.

Good Workplace, Real People

Behind every COG Mark is a team of people who experience good a little differently at their workplaces.

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"Before joining Call Lade, I thought work was about the next pay raise, title or nod of approval. Then I learnt that choosing to do good changes you. Achievement feels good, but helping brighten someone else’s day has brought me deeper fulfillment."
Wong Hoi KheiBusiness Development Executive
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"At Vector Green, embedding corporate purpose takes commitment, but the impact makes it worthwhile. By creating opportunities for our people to contribute beyond their daily work, we strengthen our communities while building a more resilient business."
Susanna KohHuman Resource Manager
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"Doing good is part of how we move people every day. Whether through supporting our employees, serving our commuters, or giving back to the community, we believe every action can make a meaningful difference."
Tan Hui BoonChief Human Resources Officer
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"Seeing the smiles on families returning to clean and refreshed homes through our efforts reminds us that small acts of kindness make a lasting difference. Being a Company of Good has been a catalyst for more organisations to join us in giving back."
Wallace TanDeputy Director, Operations
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"Being a Company of Good means our business focus is not just on profit, but also on people and the planet. This is why we intentionally create a safe space for pro bono coaching."
Jade Life & Wellness Academy Coaches
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"Being a CSR volunteer at the CMA CGM means going beyond connecting the world through shipping and logistics. It is about giving back, supporting communities and building a sustainable future. Even the smallest act can deliver hope and lasting impact."
Teoh Ai NeeIT Manager
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"Being a Company of Good means our business is a bridge and every handmade gift carries two stories, the crafter's and the community's. Doing good is our business model."
Valen Tan HusisteinChief Empowerment Officer
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"Being part of a Company of Good reminds me that every role contributes to something bigger. It's rewarding to know that, together with my colleagues, we're helping to create lasting positive impact for Singapore."
Kelly ChangDeputy Director (Retail Operations)
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"To me, being a Company of Good means championing meaningful change, inspiring others to do good alongside us, and leaving every community stronger than we found it."
Tan Xiang PingManager
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"True Hospitality extends beyond our guests—it is reflected in how we care for our colleagues, support our community, and lead with purpose. As a Company of Good, we believe every act of care, big or small, creates a lasting positive impact."
Greg GubianiGeneral Manager
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"Being a Company of Good means being part of a movement where purpose and generosity create lasting change. It inspires us to build a trusted giving community where every contribution, big or small, makes a meaningful difference."
Perminder "Mindy" Kaur DhaliwalPartnerships Executive

Come Be a Part of COG10

From community events, roving fairs to workplace initiatives - COG10 is being marked all across Singapore. 

See how brands are celebrating COG10arrow down