Company of Good launches.
A first step — helping companies give back with purpose and intent.
Good Workplace, Real People
Behind every COG Mark is a team of people who experience good a little differently at their workplaces.
"Being part of a Company of Good reminds me that every role contributes to something bigger. It's rewarding to know that, together with my colleagues, we're helping to create lasting positive impact for Singapore."
"Proud to be part of ARLANXEO's journey, delivering business results while being a force for good. We create lasting value for people, partners, communities and future generations, fostering care, respect, collaboration and accountability."
"Before joining Call Lade, I thought work was about the next pay raise, title or nod of approval. Then I learnt that choosing to do good changes you. Achievement feels good, but helping brighten someone else’s day has brought me deeper fulfillment."
"Partnering with Ties of Love as a Champion of Good keeps us driven to deliver outcomes for the public good. Engaging youth through design-based games shows me how architecture succeeds when it inspires people to see their city anew."
"The Champion of Good recognition belongs to our people. Their compassion, generosity and commitment have made a meaningful difference in the community and brought Shell Singapore’s values to life. Every act of giving counts, make a difference today!"
"Being a Company of Good means creating positive impact through our work, supporting our communities, and acting with integrity in everything we do. It's about making a difference beyond business."
"At Vector Green, embedding corporate purpose takes commitment, but the impact makes it worthwhile. By creating opportunities for our people to contribute beyond their daily work, we strengthen our communities while building a more resilient business."
"Being a Company of Good means our business is a bridge and every handmade gift carries two stories, the crafter's and the community's. Doing good is our business model."
"Being a CSR volunteer at the CMA CGM means going beyond connecting the world through shipping and logistics. It is about giving back, supporting communities and building a sustainable future. Even the smallest act can deliver hope and lasting impact."
"Doing good is part of how we move people every day. Whether through supporting our employees, serving our commuters, or giving back to the community, we believe every action can make a meaningful difference."
"Seeing the smiles on families returning to clean and refreshed homes through our efforts reminds us that small acts of kindness make a lasting difference. Being a Company of Good has been a catalyst for more organisations to join us in giving back."
"Being a Company of Good means being part of a movement where purpose and generosity create lasting change. It inspires us to build a trusted giving community where every contribution, big or small, makes a meaningful difference."
"To me, being a Company of Good means championing meaningful change, inspiring others to do good alongside us, and leaving every community stronger than we found it."
"True Hospitality extends beyond our guests—it is reflected in how we care for our colleagues, support our community, and lead with purpose. As a Company of Good, we believe every act of care, big or small, creates a lasting positive impact."
"Our 2-Heart recognition reminds us that size does not limit our ability to make a difference. For a nano-SME like ours, it gives us the encouragement to keep doing good and the credibility to create a bigger impact alongside larger companies."
"Being a Company of Good means our business focus is not just on profit, but also on people and the planet. This is why we intentionally create a safe space for pro bono coaching."
"At Aeterni, sustainability means helping people, businesses, and communities thrive together. Being part of the Company of Good Community reinforces our commitment to integrating environmental stewardship and responsible practices across all we do."
"At Art for Good, our name is our purpose. We believe art can improve wellbeing, strengthen communities and create opportunities for people of all abilities to thrive. Being a Company of Good reflects these values."
"At Suzuki Coffee, sustainability is a mindset that guides the choices we make across our operations. Becoming a Company of Good has brought our customers and suppliers together to build a stronger, more resilient future for coffee."
"Being a Company of Good means recognising that we are part of a wider community. We each have a responsibility to use our time, kindness, and compassion, whenever or wherever possible, for the betterment of our communities."
"Guided by our value of diversity, at Hashtag Interactive we champion inclusion, neurodiversity and equal access to care, making us a more purpose-driven Company of Good our team is proud to stand behind."
How an employee saw purpose come to life at UOB
#StoriesofGood
UOB
More than 15 years after leaving UOB, Leonard Tan returned to the Bank with a very different purpose. Returning to UOB felt both familiar and different – a kind of homecoming, but with a broader perspective as he stepped into work focused on growing UOB’s social impact outcomes.
"“UOB has demonstrated that it is a true ‘Company of Good’ by virtue of its consistent strategy and approach, authentic care for communities in need, commitment through investing in resources and efforts, and bringing the whole organisation along to achieve the impact and desired outcomes""
- Leonard Tan, Senior Vice President and Head of Group Corporate Social Responsibility, UOB
Not Your Average Fast Food Story: Why Guzman y Gomez Chooses the Harder Path
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Guzman y Gomez Singapore
As Managing Director of Guzman y Gomez Singapore, Lim Kok Hong is redefining the fast-food landscape by choosing the harder path of operational integrity. His leadership focuses on embedding long-term sustainability, clean ingredients, and progressive second-chance hiring practices into the core business strategy.
"A Company of Good is one that creates value beyond financial results. Looking after people, protecting the environment and contributing to society aren't side projects, but part of everyday operations."
- Lim Kok Hong, Managing Director, Guzman y Gomez Singapore
From one bar of soap to a business of doing good
#StoriesofGood
My Naked Bar
After stepping away from the corporate world to redefine what meaningful work looks like, Li Ting founded My Naked Bar—a Singapore indie soap brand built on conscious crafting and circular packaging. As founder and soap crafter, she translates everyday business decisions into tangible environmental and community impact.
"Being recognised as a “Company of Good” is less about reaching a finish line than accepting an ongoing responsibility to keep improving. Each day, I feel alive knowing that I challenge what can be done better and contribute in a way that feels meaningful."
- Li Ting Low, Founder and Lead Soap Crafter, My Naked Bar
Serving more than food: How Springleaf Prata Place creates impact from the kitchen
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Springleaf Prata Place
Guided by the belief that everyone deserves a chance, Operations Manager Abinesh Rajendran translates everyday food service into fulfilling employment and vital community support.
"Inclusive hiring can’t just be about giving someone a job – it’s about creating an environment where that person has the support and opportunity to stay, contribute and grow."
- Abinesh Rajendran, Operations Manager, Springleaf
Inside smol café & salad bar: How a food business turns every sale into social impact
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smol
For Yap Wei Wen, purpose isn’t a tagline for a pitch deck—it is a lived reality where every order supports a team built on genuine inclusion, conscious choices, and shared growth.
"You see it in the day-to-day operations, from how we support one another to how everyone contributes to the team. It has made me proud to be part of a company that puts people first, not just numbers."
- Yap Wei Wen, Sales and Business Development Executive, smol
For Mr. Bucket Chocolaterie, Chocolate Is About More Than the Bean
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Mr. Bucket
For Ashwathy Sanil Kumar and Tan Si Quan Maureen, every bean tells a human story—transforming a simple hospitality experience into lasting empowerment for growers, staff, and the wider community.
"What drew us in was the chance to build something where craft and care aren’t separate departments — where sourcing sustainable Asian cacao, training staff well, and designing a memorable guest experience are all part of the same philosophy."
- Ashwathy Sanil Kumar Guest Experience Manager; Tan Si Quan, Maureen Brand & Community Manager, Mr. Bucket Chocolaterie
Come Be a Part of COG10
From community events, roving fairs to workplace initiatives - COG10 is being marked all across Singapore.
