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Company of Good launches.

A first step — helping companies give back with purpose and intent.

Good Workplace, Real People

Behind every COG Mark is a team of people who experience good a little differently at their workplaces.

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"Being part of a Company of Good reminds me that every role contributes to something bigger. It's rewarding to know that, together with my colleagues, we're helping to create lasting positive impact for Singapore."
Kelly ChangDeputy Director (Retail Operations)
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"Proud to be part of ARLANXEO's journey, delivering business results while being a force for good. We create lasting value for people, partners, communities and future generations, fostering care, respect, collaboration and accountability."
Jessica WongHead of Accounting, Treasury and Tax, Asia
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"Before joining Call Lade, I thought work was about the next pay raise, title or nod of approval. Then I learnt that choosing to do good changes you. Achievement feels good, but helping brighten someone else’s day has brought me deeper fulfillment."
Wong Hoi KheiBusiness Development Executive
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"Partnering with Ties of Love as a Champion of Good keeps us driven to deliver outcomes for the public good. Engaging youth through design-based games shows me how architecture succeeds when it inspires people to see their city anew."
Joseph ChuaLead, Corporate Development
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"The Champion of Good recognition belongs to our people. Their compassion, generosity and commitment have made a meaningful difference in the community and brought Shell Singapore’s values to life. Every act of giving counts, make a difference today!"
Lee Su-PengSupply Chain Commercial Manager, Mobility & Convenience Singapore, Shell Singapore Volunteers Chairman
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"Being a Company of Good means creating positive impact through our work, supporting our communities, and acting with integrity in everything we do. It's about making a difference beyond business."
Dylynn TanBusiness Development Manager
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"At Vector Green, embedding corporate purpose takes commitment, but the impact makes it worthwhile. By creating opportunities for our people to contribute beyond their daily work, we strengthen our communities while building a more resilient business."
Susanna KohHuman Resource Manager
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"Being a Company of Good means our business is a bridge and every handmade gift carries two stories, the crafter's and the community's. Doing good is our business model."
Valen Tan HusisteinChief Empowerment Officer
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"Being a CSR volunteer at the CMA CGM means going beyond connecting the world through shipping and logistics. It is about giving back, supporting communities and building a sustainable future. Even the smallest act can deliver hope and lasting impact."
Teoh Ai NeeIT Manager
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"Doing good is part of how we move people every day. Whether through supporting our employees, serving our commuters, or giving back to the community, we believe every action can make a meaningful difference."
Tan Hui BoonChief Human Resources Officer
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"Seeing the smiles on families returning to clean and refreshed homes through our efforts reminds us that small acts of kindness make a lasting difference. Being a Company of Good has been a catalyst for more organisations to join us in giving back."
Wallace TanDeputy Director, Operations
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"Being a Company of Good means being part of a movement where purpose and generosity create lasting change. It inspires us to build a trusted giving community where every contribution, big or small, makes a meaningful difference."
Perminder "Mindy" Kaur DhaliwalPartnerships Executive
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"To me, being a Company of Good means championing meaningful change, inspiring others to do good alongside us, and leaving every community stronger than we found it."
Tan Xiang PingManager
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"True Hospitality extends beyond our guests—it is reflected in how we care for our colleagues, support our community, and lead with purpose. As a Company of Good, we believe every act of care, big or small, creates a lasting positive impact."
Greg GubianiGeneral Manager
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"Our 2-Heart recognition reminds us that size does not limit our ability to make a difference. For a nano-SME like ours, it gives us the encouragement to keep doing good and the credibility to create a bigger impact alongside larger companies."
Low Li TingFounder
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"Being a Company of Good means our business focus is not just on profit, but also on people and the planet. This is why we intentionally create a safe space for pro bono coaching."
Jade Life & Wellness Academy Coaches
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"At Aeterni, sustainability means helping people, businesses, and communities thrive together. Being part of the Company of Good Community reinforces our commitment to integrating environmental stewardship and responsible practices across all we do."
Wee Boon SiongCEO & Founder
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"At Art for Good, our name is our purpose. We believe art can improve wellbeing, strengthen communities and create opportunities for people of all abilities to thrive. Being a Company of Good reflects these values."
Amanda Chen-Lee Founder & Art Therapist
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"At Suzuki Coffee, sustainability is a mindset that guides the choices we make across our operations. Becoming a Company of Good has brought our customers and suppliers together to build a stronger, more resilient future for coffee."
Ariel Tan Business Development Manager

How an employee saw purpose come to life at UOB

#StoriesofGood

UOB

UOB

More than 15 years after leaving UOB, Leonard Tan returned to the Bank with a very different purpose. Returning to UOB felt both familiar and different – a kind of homecoming, but with a broader perspective as he stepped into work focused on growing UOB’s social impact outcomes.

"“UOB has demonstrated that it is a true ‘Company of Good’ by virtue of its consistent strategy and approach, authentic care for communities in need, commitment through investing in resources and efforts, and bringing the whole organisation along to achieve the impact and desired outcomes""

- Leonard Tan, Senior Vice President and Head of Group Corporate Social Responsibility, UOB

From one bar of soap to a business of doing good

#StoriesofGood

My Naked Bar

My Naked Bar

After stepping away from the corporate world to redefine what meaningful work looks like, Li Ting founded My Naked Bar—a Singapore indie soap brand built on conscious crafting and circular packaging. As founder and soap crafter, she translates everyday business decisions into tangible environmental and community impact.

"Being recognised as a “Company of Good” is less about reaching a finish line than accepting an ongoing responsibility to keep improving. Each day, I feel alive knowing that I challenge what can be done better and contribute in a way that feels meaningful."

- Li Ting Low, Founder and Lead Soap Crafter, My Naked Bar

Come Be a Part of COG10

From community events, roving fairs to workplace initiatives - COG10 is being marked all across Singapore. 

See how brands are celebrating COG10arrow down