Food has always been at the heart of bringing people together, and SōngHè believes it can also be a powerful force for giving back. Through its collaboration with Burnt Cones, the homegrown rice brand is transforming a simple indulgence into an opportunity to support children and youths at Chen Su Lan Methodist Children’s Home (CSLMCH).

From 1 May to 31 July, the campaign invites the public to make a difference through every scoop. For every SōngHè Plus gelato purchased, SōngHè will donate one bowl of SōngHè Plus Immunity Fragrant Rice to CSLMCH, allowing customers to play a direct role in nourishing children under the Home’s care. 

Inspired by Singapore’s first enriched fragrant rice, the gelato shines a spotlight on SōngHè Plus and its blend of dietary fibre, zinc, iron and folate—nutrients that support everyday wellness and immune function—while turning every purchase into a meaningful act of giving.

By connecting product innovation with community impact, the collaboration reflects SōngHè’s belief that nourishment goes beyond the dining table. It is about supporting healthier futures, strengthening communities and making generosity part of everyday life. Through this partnership with Burnt Cones, SōngHè hopes to demonstrate that when local businesses and consumers come together, even a simple scoop of gelato can help create lasting change—one bowl at a time.

The SōngHè Plus gelato is available at all six Burnt Cones outlets from 1 May to 31 July:

• United Square – 101 Thomson Rd, #01-K9/13, Singapore 307591

• Sunset Way – 105 Clementi St 12, #01-02, Singapore 120105
• NUS MD11 – 10 Medical Dr, #01-40, Singapore 117597
• NUS University Hall – 21 Lower Kent Ridge Rd, #01-05, Singapore 119077
• NEWest Mall – 1 West Coast Dr, #01-67, Singapore 128020

• IOI Central Boulevard Towers – 2 Central Blvd, #01-03, Singapore 018916

SōngHè (Tong Seng Produce)
Guided by its philosophy of “Good Man, Good Deeds, Good Rice”, SōngHè believes that every act of kindness, no matter how small, can create meaningful change. More than 20 years ago, the brand launched its Kindness Campaign, where every paper crane folded was matched with a bowl of rice donated to those in need.

Over the years, the initiative has evolved through partnerships with schools, charities and community organisations, inspiring thousands to give back while promoting the values of compassion and generosity. Today, SōngHè continues to champion social impact through food, product donations and purpose-driven collaborations that nourish both people and communities.